Home  |  Top News  |  Most Popular  |  Video  |  Multimedia  |  News Feeds  |  Feedback
  Medicine  |  Nature & Earth  |  Biology  |  Technology & Engineering  |  Space & Planetary  |  Psychology  |  Physics & Chemistry  |  Economics  |  Archaeology
Top > Psychology > Male Politicians Have 'Bigger Heads'… >
Male Politicians Have 'Bigger Heads' in More Gender-equal Cultures

Published: October 17, 2012.
By SAGE Publications
http://www.online.sagepub.com

Los Angeles, CA (October 17, 2012)- When it comes to analyzing gender stereotypes in the media, studies have shown that photographs of men focus on male faces while photographs of women are more focused on women's bodies. A recent study from Psychology of Women Quarterly, a SAGE journal, finds that this type of "face-ism" is even more extreme in cultures with less educational, professional, and political gender discrimination.

"Being in a relatively egalitarian cultural context does not shield politicians from this face-ism bias; in fact, it exacerbates it," wrote study authors Sara Konrath and Josephine Au.

The researchers examined the differences in face-ism by measuring the facial prominence of over 6, 500 male and female political figures in photographs from more than 25 different cultures. Facial prominence was determined by measuring the length of the head in a photograph (from the chin to the top of the head) and comparing it to the length of the body shown in the photograph. The researchers then analyzed these face/body ratios by culture and found that women's bodies were more prominent in photographs from cultures in which women have more educational, professional, and political opportunities.

The authors wrote, "Understanding this double-bind is fundamental to understanding how societal pressures might shape the visual depictions of male and female leaders online, whether political or otherwise."

The authors claimed that stereotypes associated with each gender are more divergent in richer and more institutionally gender-equal cultures overall, and that these photographs are simply a visual representation of a deeply-ingrained, cultural concept.

"The face-ism bias is likely due to unconscious influences, so simply making politicians and their support staff aware of this bias and its negative implications for female politicians could reduce this bias."

Learn more by reading the article, "Cultural Differences in Face-ism: Male Politicians Have Bigger Heads in More Gender-Equal Cultures" in Psychology of Women Quarterly, available free for a limited time at http://pwq.sagepub.com/content/early/2012/08/08/0361684312455317.full.pdf+html

Source: 2011 Journal Citation Reports (Thomson Reuters, 2012)

SAGE is a leading international publisher of journals, books, and electronic media for academic, educational, and professional markets. Since 1965, SAGE has helped inform and educate a global community of scholars, practitioners, researchers, and students spanning a wide range of subject areas including business, humanities, social sciences, and science, technology, and medicine. An independent company, SAGE has principal offices in Los Angeles, London, New Delhi, Singapore and Washington DC. www.sagepublications.com



Translate this page: Chinese French German Italian Japanese Korean Portuguese Russian Spanish


 
All comments are reviewed before being posted. We cannot accept messages that refer a product, or web site.If you are looking for a response to a question please use our another feedback page.
Related »

News 
5/8/14 
Partisan Media Driving a Wedge Between Citizens, Study Finds
By Ohio State University
COLUMBUS, Ohio – Viewing partisan news reports from both the conservative and liberal viewpoints doesn't make people more accepting of citizens on the other side of the political fence, …
People 
5/16/11 
Be Specific: Perceived Media Bias Can Lead to Political Action
By North Carolina State University
Politicians should be careful when they rail against mainstream news media. A study from North Carolina State University shows that perceived bias of media outlets can lead to increased …
Political 
2/1/12 
Partisans Not Locked in Media 'Echo Chambers,' Study Finds
By Ohio State University
Despite the fears of some scholars and pundits, most political partisans don't avoid news and opinion sources that contradict their own beliefs, according to a new study. In …
Reasons 
9/24/12 
Media Coverage Influences Value of Presidential Debates for Viewers, Study Finds
By Ohio State University
COLUMBUS, Ohio -- The presidential debates offer viewers a lot of substance about the issues of the campaign -- but postdebate media coverage can undermine the value they have …
Coverage 
12/6/11 
What We Want to See on TV: Handsome Politicians
By University of Haifa
The better the looks of United States Congresspersons, the more television coverage they receive, shows a new study from the University of Haifa recently published in the journal Political …
Rumors 
10/14/10 
Study: Belief in Rumors About Proposed NYC Mosque Linked to Opposition to All Mosques
By Ohio State University
COLUMBUS, Ohio – People who believe false rumors about the proposed Islamic cultural center and mosque near Ground Zero in New York City not only are more likely to …
More » 
 
© Newsline Group  |  About  |  Privacy Policy  |  Feedback  |  Mobile  |  Japanese Edition
All contents are copyright of their owners except U.S. Government works. U.S. Government works are assumed to be in the public domain unless otherwise noted. Everything else copyright ScienceNewsline.