Home  |  Top News  |  Most Popular  |  Video  |  Multimedia  |  News Feeds  |  Feedback
  Medicine  |  Nature & Earth  |  Biology  |  Technology & Engineering  |  Space & Planetary  |  Psychology  |  Physics & Chemistry  |  Economics  |  Archaeology
Top > Psychology > Male Politicians Have 'Bigger Heads'… >
Male Politicians Have 'Bigger Heads' in More Gender-equal Cultures

Published: October 17, 2012.
By SAGE Publications
http://www.online.sagepub.com

Los Angeles, CA (October 17, 2012)- When it comes to analyzing gender stereotypes in the media, studies have shown that photographs of men focus on male faces while photographs of women are more focused on women's bodies. A recent study from Psychology of Women Quarterly, a SAGE journal, finds that this type of "face-ism" is even more extreme in cultures with less educational, professional, and political gender discrimination.

"Being in a relatively egalitarian cultural context does not shield politicians from this face-ism bias; in fact, it exacerbates it," wrote study authors Sara Konrath and Josephine Au.

The researchers examined the differences in face-ism by measuring the facial prominence of over 6, 500 male and female political figures in photographs from more than 25 different cultures. Facial prominence was determined by measuring the length of the head in a photograph (from the chin to the top of the head) and comparing it to the length of the body shown in the photograph. The researchers then analyzed these face/body ratios by culture and found that women's bodies were more prominent in photographs from cultures in which women have more educational, professional, and political opportunities.

The authors wrote, "Understanding this double-bind is fundamental to understanding how societal pressures might shape the visual depictions of male and female leaders online, whether political or otherwise."

The authors claimed that stereotypes associated with each gender are more divergent in richer and more institutionally gender-equal cultures overall, and that these photographs are simply a visual representation of a deeply-ingrained, cultural concept.

"The face-ism bias is likely due to unconscious influences, so simply making politicians and their support staff aware of this bias and its negative implications for female politicians could reduce this bias."

Learn more by reading the article, "Cultural Differences in Face-ism: Male Politicians Have Bigger Heads in More Gender-Equal Cultures" in Psychology of Women Quarterly, available free for a limited time at http://pwq.sagepub.com/content/early/2012/08/08/0361684312455317.full.pdf+html

Source: 2011 Journal Citation Reports (Thomson Reuters, 2012)

SAGE is a leading international publisher of journals, books, and electronic media for academic, educational, and professional markets. Since 1965, SAGE has helped inform and educate a global community of scholars, practitioners, researchers, and students spanning a wide range of subject areas including business, humanities, social sciences, and science, technology, and medicine. An independent company, SAGE has principal offices in Los Angeles, London, New Delhi, Singapore and Washington DC. www.sagepublications.com



Translate this page: Chinese French German Italian Japanese Korean Portuguese Russian Spanish


Disclaimer: The views expressed in this article are those of the authors and do not necessarily reflect the official policy or position of the ScienceNewsline.

Most Popular - Psychology »
TEACHERS »
Teachers' Scare Tactics May Lead to Lower Exam Scores
WASHINGTON -- As the school year winds down and final exams loom, teachers may want to avoid reminding students of the bad consequences of failing a test because doing …
FACEBOOK »
Research Shows Impact of Facebook Unfriending
DENVER (April 22, 2014) – Two studies from the University of Colorado Denver are shedding new light on the most common type of `friend' to be unfriended on Facebook …
ACTION »
Neurotics Don't Just Avoid Action: They Dislike It
GIRLS »
'Tween' Television Programming Promotes Some Stereotypical Conceptions of Gender Roles
BODUR »
Ask Yourself: Will You Help the Environment?
Whether it's recycling, composting or buying environmentally friendly products, guilt can be a strong motivator — not just on Earth Day. Now, research from Concordia University's John Molson …
ScienceNewsline  |  About  |  Privacy Policy  |  Feedback  |  Mobile  |  Japanese
The selection and placement of stories are determined automatically by a computer program. All contents are copyright of their owners except U.S. Government works. U.S. Government works are assumed to be in the public domain unless otherwise noted. Everything else copyright ScienceNewsline.