Home  |  Top News  |  Most Popular  |  Video  |  Multimedia  |  News Feeds  |  Feedback
  Medicine  |  Nature & Earth  |  Biology  |  Technology & Engineering  |  Space & Planetary  |  Psychology  |  Physics & Chemistry  |  Economics  |  Archaeology
Top > Psychology > Male Politicians Have 'Bigger Heads'… >

Male Politicians Have 'Bigger Heads' in More Gender-equal Cultures

Published: October 17, 2012.
Released by SAGE Publications  

Los Angeles, CA (October 17, 2012)- When it comes to analyzing gender stereotypes in the media, studies have shown that photographs of men focus on male faces while photographs of women are more focused on women's bodies. A recent study from Psychology of Women Quarterly, a SAGE journal, finds that this type of "face-ism" is even more extreme in cultures with less educational, professional, and political gender discrimination.

"Being in a relatively egalitarian cultural context does not shield politicians from this face-ism bias; in fact, it exacerbates it," wrote study authors Sara Konrath and Josephine Au.

The researchers examined the differences in face-ism by measuring the facial prominence of over 6, 500 male and female political figures in photographs from more than 25 different cultures. Facial prominence was determined by measuring the length of the head in a photograph (from the chin to the top of the head) and comparing it to the length of the body shown in the photograph. The researchers then analyzed these face/body ratios by culture and found that women's bodies were more prominent in photographs from cultures in which women have more educational, professional, and political opportunities.

The authors wrote, "Understanding this double-bind is fundamental to understanding how societal pressures might shape the visual depictions of male and female leaders online, whether political or otherwise."

The authors claimed that stereotypes associated with each gender are more divergent in richer and more institutionally gender-equal cultures overall, and that these photographs are simply a visual representation of a deeply-ingrained, cultural concept.

"The face-ism bias is likely due to unconscious influences, so simply making politicians and their support staff aware of this bias and its negative implications for female politicians could reduce this bias."

Learn more by reading the article, "Cultural Differences in Face-ism: Male Politicians Have Bigger Heads in More Gender-Equal Cultures" in Psychology of Women Quarterly, available free for a limited time at http://pwq.sagepub.com/content/early/2012/08/08/0361684312455317.full.pdf+html

Source: 2011 Journal Citation Reports (Thomson Reuters, 2012)

SAGE is a leading international publisher of journals, books, and electronic media for academic, educational, and professional markets. Since 1965, SAGE has helped inform and educate a global community of scholars, practitioners, researchers, and students spanning a wide range of subject areas including business, humanities, social sciences, and science, technology, and medicine. An independent company, SAGE has principal offices in Los Angeles, London, New Delhi, Singapore and Washington DC. www.sagepublications.com



The above story is based on materials provided by SAGE Publications.

Translate this page: Chinese French German Italian Japanese Korean Portuguese Russian Spanish


comments powered by Disqus


Related »

Politicians 
5/15/14 
Not Just a Pretty Face, Although That Helps Female Politicians on Election Day
Female politicians' success can be predicted by their facial features, especially in conservative states where women with more feminine …
Johnson 
9/27/12 

The GOP Has a Feminine Face, UCLA Study Finds
Women 
7/28/10 
Teachers Can Close Gender Gap in Classroom Leadership During Medical School, Finds UCLA Study
Half of U.S. first-year medical students are female, yet a new UCLA study shows that they volunteer for leadership …
Women 
1/13/12 
Girl Power Surges in India: Affirmative Action Law Gives Young Women in India Positive Role Models
By putting 18 million cracks in the proverbial glass ceiling, Hillary Clinton changed the way Americans think about women …
Gatekeepers 
8/8/11 
Women More Likely to Recruit Other Women for Political Office
Los Angeles, CA (DATE) The gender composition of those responsible for candidate recruitment plays a crucial role in either …
Positions 
2/10/11 
Think Manager, Think Male? Impact of Gender in Sport Administration Hiring
The "glass ceiling" for women administrators in college athletics may be cracked, but is not completely broken, according to …
More » 
 
© Newsline Group  |  About  |  Privacy Policy  |  Feedback  |  Mobile