Consumer decision-making is affected by the relationship between time and spatial distance, according to a new study in the Journal of Consumer Research. "We often think about time in various contexts. But we do not realize how susceptible our judgment of time is to seemingly irrelevant factors like spatial distance," write authors B. Kyu Kim (University of Southern California), Gal Zauberman (Wharton School of the University of Pennsylvania), and James R. Bettman (Duke University).
When the Price Just Feels Right: Do Rounded Numbers Appeal to Our Emotions?
Consumers usually look for the lowest price when shopping for a product. But can prices sometimes just feel right? According to a new study in the Journal of Consumer Research, consumers are drawn to prices with rounded numbers when a purchase is motivated by feelings.
Trying to Project an Image of Success? It Could Make You Dwell on Your Failures
Life is full of experiences that challenge how we see ourselves and we often compensate by buying products that reinforce our ideal self-image. A new study in the Journal of Consumer Research shows that this type of retail therapy could backfire and lead us to think more about our failures.
Not So Obvious: Consumers Don't Just Assume Bundled Products Are a Better Value
Product bundling is a common marketing strategy. According to a new study in the Journal of Consumer Research, retailers need to draw attention to the value of a package deal since consumers prefer products that are packaged individually.
Marketing a New Product? Getting Consumers to Visualize Using It Could Backfire
Companies often provide detailed information that encourages consumers to visualize using a new product. But does this make consumers more likely to buy it? According to a new study in the Journal of Consumer Research, it depends on whether consumers picture themselves using a new product in the past or in the future.
Does Black-and-white Advertising Help Consumers Make Better Decisions?
According to a new study in the Journal of Consumer Research, black-and-white advertising gets consumers to focus on basic product features while color advertising can influence consumers to pay more for products with unnecessary extras.
Weight Watchers: Shed the Pounds but Lose Your Friends?
If you're trying to lose weight, Weight Watchers might seem like the ideal place to share advice and get support. While this may be true when you first join, a new study in the Journal of Consumer Research shows you'll bond less with the other members of a support group as you get closer to reaching your goals.
Humorous Complaining: Funny Online Reviews Get Lots of Attention but Do They Get Results?
Unless you're just looking to entertain your fellow online shoppers, you may want to think twice about writing that funny Amazon or Yelp review. According to a new study in the Journal of Consumer Research, humorous complaints get a lot more attention from other consumers but may not be taken seriously by businesses.
What Does Davos Really Do? Analyzing the World Economic Forum
Every January, hundreds of politicians, CEOs, scientific experts, and celebrities gather for their annual meeting in the exclusive Swiss ski resort of Davos to "improve the state of the world." Yet, the World Economic Forum's influence on society and consumption is surprisingly little understood. A new study in the Journal of Consumer Research addresses this gap.