Consumer decision-making is affected by the relationship between time and spatial distance, according to a new study in the Journal of Consumer Research. "We often think about time in various contexts. But we do not realize how susceptible our judgment of time is to seemingly irrelevant factors like spatial distance," write authors B. Kyu Kim (University of Southern California), Gal Zauberman (Wharton School of the University of Pennsylvania), and James R. Bettman (Duke University).
Paleo Diet: Big Brains Needed Carbs
Understanding how and why we evolved such large brains is one of the most puzzling issues in the study of human evolution. It is widely accepted that brain size increase is partly linked to changes in diet over the last 3 million years, and increases in meat consumption and the development of cooking have received particular attention from the scientific community. In a new study published in The Quarterly Review of Biology, http://www.jstor.org/stable/10.1086/682587, Dr. Karen Hardy and her team bring together archaeological, anthropological,
When Are Consumers More Likely to Rely on Feelings to Make Decisions?
Why do some consumers make choices based on their feelings instead of rational assessments? According to a new study in the Journal of Consumer Research, consumers who consider themselves independent are more inclined to rely on feelings when making decisions.
Saving Money: Do Consumers Spend Less If They Think About the Future?
Why is it so hard for consumers to save money? According to a new study in the Journal of Consumer Research, consumers are often impatient and do not think about the long-term consequences of spending money.
How Does Fertility Affect Women's Desire for Variety in Products?
Women seek a greater variety of products and services when they are ovulating, according to a new study in the Journal of Consumer Research.
How Are Ordinary Consumers Transforming the Fashion Business?
One of the most important shifts of the 21st century is the ability of consumers to participate in markets they love such as music and fashion. A new study in the Journal of Consumer Research reveals how ordinary consumers have changed the inner workings of the fashion business by sharing their passion for fashion on a wide variety of websites.
Getting the Message Across: Can Active Symbols on Road Signs Save Lives?
If you're traveling at 60 miles per hour, just a few milliseconds can mean the difference between life and death when you need to come to a quick stop. According to a new study in the Journal of Consumer Research, drivers react more quickly to road signs with symbols depicting motion.
Do Consumers Think Products Are Better When Companies Donate to Charity?
Does hearing about a company's charitable donations raise your opinion of their products? According to a new study in the Journal of Consumer Research, corporate social responsibility leads consumers to believe products are better quality.
Cultivating Timeflow: Can Consumers Shape How They Experience Time?
Why does time seem to crawl if you're waiting in line at the post office, but hours can fly by in minutes when you're doing something fun? A new study in the Journal of Consumer Research examines the factors that determine how consumers experience time.