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Why Does the Week Before Your Vacation Seem Longer When You're Going Far Away?

Published: July 17, 2012.
By University of Chicago Press Journals

Consumer decision-making is affected by the relationship between time and spatial distance, according to a new study in the Journal of Consumer Research . But we do not realize how susceptible our judgment of time is to seemingly irrelevant factors like spatial distance," write authors B. Consumers should be aware that spatial distance influences judgment of future time and can impact our decisions. Spatial distances can change your perception of future time and make you impatient," the authors conclude.

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