Home  |  Top News  |  Most Popular  |  Video  |  Multimedia  |  News Feeds  |  Feedback
  Medicine  |  Nature & Earth  |  Biology  |  Technology & Engineering  |  Space & Planetary  |  Psychology  |  Physics & Chemistry  |  Economics  |  Archaeology
Top > Psychology >
YOLO: Aging And the Pursuit of Happiness

Published: February 11, 2014.
By University of Chicago Press Journals
http://www.journals.uchicago.edu

As human beings, we expend a great deal of time, money, and energy in the pursuit of happiness. From exotic travel to simply spending time with our grandchildren, the things that make us happy change as we age. A new study in the Journal of Consumer Research explores the role of age on the happiness we receive from both the ordinary and the extraordinary experiences in our lives.


Full Story »


More news from University of Chicago Press Journals


psychology
The Costco Effect: Do Consumers Buy Less Variety at Bigger Stores?
Do consumers make the same choices when products such as beer, soft drinks, or candy bars are sold individually or in bundles? According to a new study in the Journal of Consumer Research, consumers purchase a greater variety of products when they are packaged individually rather than bundled together.
psychology
Marketing an Innovative New Product? an Exciting Product Launch Could Hurt Sales
Should every successful product launch involve some sort of dazzling spectacle? A new study in the Journal of Consumer Research tells us that this might be a great way to market an upgrade, but a flashy launch could backfire if a new product is truly innovative.
psychology
Forced to Be Bad: When Eating That Chocolate Cake Is 'Not Our Fault'?
Imagine you're dining out with a friend who insists on sharing some chocolate cake for dessert. Since the decision has already been made for you, you gladly join in without feeling any regret. According to a new study in the Journal of Consumer Research, consumers are happier when someone else decides they can indulge in dessert or other guilty pleasures.
psychology
Feeling Guilty Or Ashamed? Think About Your Emotions Before You Shop
Suppose you grabbed a few cookies before heading out to the grocery store and start to feel guilty or ashamed about breaking your diet. According to a new study in the Journal of Consumer Research, feeling guilty might find you comparing calories in different cartons of ice cream. Feeling ashamed might keep you from buying any ice cream in the first place.
psychology
Country of Origin: Are Negative Stereotypes Always Bad for Business?
Consumers worldwide associate France with fashion and luxury and are willing to pay a lot for French luxury products such as perfume and wine. But what about products made in countries with less favorable reputations? A new study in the Journal of Consumer Research shows that consumers won't judge a country's products by its reputation if the products are well-made.
Related »

Places 
2/15/12 
Reigniting Consumer Emotions: Why Are Some Experiences Better the Second Time?
By University of Chicago Press Journals
Why do people reread books, watch movies multiple times, or visit places again? According to a new study in the Journal of Consumer Research, many people find that repeating …
Church 
8/26/14 
How Do Former Churchgoers Build a New Moral Identity?
By University of Chicago Press Journals
As their moral perspectives change, disillusioned churchgoers find it increasingly difficult to remain associated with their church, yet many also find it difficult to leave. According to a new …
Business 
8/10/11 
New Study Says It's Time to Stop Assuming Buyers And Salespeople Are in 'Relationships'
By University of Chicago Press Journals
Professional buyers don't really buy that they're in "relationships" with salespeople—at least not the kind of relationship that people share with family, friends, or a romantic partner, according to …
Pedestrians 
12/13/12 

Almost 1 in 3 Pedestrians 'Distracted' by Mobiles While Crossing Street
By BMJ-British Medical Journal
Banana 
2/19/13 
We Know When We're Being Lazy Thinkers
By Springer
Are we intellectually lazy? Yes we are, but we do know when we take the easy way out, according to a new study by Wim De Neys and colleagues, …
More » 
 
© Newsline Group  |  About  |  Privacy Policy  |  Feedback  |  Mobile  |  Japanese Edition