As human beings, we expend a great deal of time, money, and energy in the pursuit of happiness. From exotic travel to simply spending time with our grandchildren, the things that make us happy change as we age. A new study in the Journal of Consumer Research explores the role of age on the happiness we receive from both the ordinary and the extraordinary experiences in our lives.
Hidden in Plain Sight: Amazonian Bird Chick Mimics Toxic Caterpillar to Avoid Being Eaten
In a study published in the January 2015 issue of The American Naturalist, Gustavo A. Londoño, Duván Garcia, and Manuel Sánchez Martínez report a novel nesting strategy observed in a tropical lowland bird that inhabits an area with very high losses to nest predators.
Researchers Introduce a Macrosystems Approach to Study Stream Ecology
Kansas State University scientists and collaborators have developed a new method for studying a variety of streams--including tropical, prairie or forested streams--across continents. Walter Dodds, university distinguished professor of biology, has led the researchers in creating the Stream Biome Gradient Concept, which is a way to compare streams in different climates and different continents. The concept can improve how researchers study streams worldwide.
When the Price Just Feels Right: Do Rounded Numbers Appeal to Our Emotions?
Consumers usually look for the lowest price when shopping for a product. But can prices sometimes just feel right? According to a new study in the Journal of Consumer Research, consumers are drawn to prices with rounded numbers when a purchase is motivated by feelings.
Trying to Project an Image of Success? It Could Make You Dwell on Your Failures
Life is full of experiences that challenge how we see ourselves and we often compensate by buying products that reinforce our ideal self-image. A new study in the Journal of Consumer Research shows that this type of retail therapy could backfire and lead us to think more about our failures.
Not So Obvious: Consumers Don't Just Assume Bundled Products Are a Better Value
Product bundling is a common marketing strategy. According to a new study in the Journal of Consumer Research, retailers need to draw attention to the value of a package deal since consumers prefer products that are packaged individually.
Marketing a New Product? Getting Consumers to Visualize Using It Could Backfire
Companies often provide detailed information that encourages consumers to visualize using a new product. But does this make consumers more likely to buy it? According to a new study in the Journal of Consumer Research, it depends on whether consumers picture themselves using a new product in the past or in the future.
Does Black-and-white Advertising Help Consumers Make Better Decisions?
According to a new study in the Journal of Consumer Research, black-and-white advertising gets consumers to focus on basic product features while color advertising can influence consumers to pay more for products with unnecessary extras.
Weight Watchers: Shed the Pounds but Lose Your Friends?
If you're trying to lose weight, Weight Watchers might seem like the ideal place to share advice and get support. While this may be true when you first join, a new study in the Journal of Consumer Research shows you'll bond less with the other members of a support group as you get closer to reaching your goals.