As human beings, we expend a great deal of time, money, and energy in the pursuit of happiness. From exotic travel to simply spending time with our grandchildren, the things that make us happy change as we age. A new study in the Journal of Consumer Research explores the role of age on the happiness we receive from both the ordinary and the extraordinary experiences in our lives.
After 60 Million Years Apart, Two Fern Genera Form Hybrid in the Mountains of France
In an article published in the March 2015 issue of The American Naturalist, a team of researchers report on a fern from the French Pyrenees that is a recently formed intergeneric hybrid between parental lineages that diverged from each other approximately 60 million years ago. The hybrid fern--×Cystocarpium roskamianum--was found growing wild in the mountains of France and is sterile, but can reproduce itself vegetatively and grows well in cultivation.
Trying to Lose Weight? How to Avoid Setting Yourself Up for Failure
If you're on a diet, just skipping dessert can seem like a huge accomplishment, leading you to think you're well on your way to losing weight. According to a new study in the Journal of Consumer Research, consumers tend to overestimate progress and underestimate setbacks when pursuing goals such as dieting or saving money.
Time Management: Why We Feel Busier When Close to Reaching a Goal
Is there any worse time to be interrupted than right now? Regardless of what we're doing or the nature of the interruption, we often feel as if we have no time to spare at the moment. According to a new study in the Journal of Consumer Research, consumers feel busier when they are close to finishing a task or reaching a goal.
Launching a New Brand: Is Partnering with a Popular Brand a Good Idea?
If you're trying to sell a new brand of cereal, teaming up with Kellogg's or General Mills would seem like a really great idea. However, a new study in the Journal of Consumer Research shows that partnering with established brands may not always benefit new brands.
Deciding on a Purchase: Does It Matter If You Look Up Or Down While Shopping?
Next time you look up at a higher shelf in a store or down at your phone when making a purchase, think about how the direction you are looking could influence your decision. According to a new study in the Journal of Consumer Research, consumers choose different products when looking up versus down.
Defined by Your Possessions? How Loving Parents Unintentionally Foster Materialism in Their Children
Can loving and supportive parents unintentionally encourage their children to define their self-worth through possessions? According to a new study in the Journal of Consumer Research, children who receive more material rewards from their parents grow up to be more materialistic as adults.
Chance as a Motivator? Uncertainty Can Make People Work Harder
Can uncertainty motivate people to work harder? According to a new study in the Journal of Consumer Research, people will often put in more effort to obtain uncertain rewards.
Budget First, Thank Yourself Later: Are Realistic Consumers More Successful?
Every time you run errands, you make decisions about what to get done and how much to spend. How do you make these decisions when there is just not enough time or money to accomplish everything you want? According to a new study in the Journal of Consumer Research, creating a budget will help you prioritize and make you more productive.